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Willy Permana

F&B Expert & Executive Leader

18+ Years Executive Leadership Excellence

Willy Permana

F&B Expert | Executive & Operational Leader (CEO / COO)

Results-driven Chief Operating Officer and F&B Expert with over 18 years of comprehensive executive leadership experience in culinary concept creation, multi-brand scaling, supply chain optimization, and large-scale operational management across Indonesia. Proven track record in driving profitability, building robust ERP/CRM architectures, expanding major restaurant chains, and achieving operational excellence under international quality standards (ISO 22000, ISO 9001, Halal MUI).

087782699559
Jl. Sastra No 37/35 Cipaganti, Bandung

Core Expertise

Strategic capabilities honed through 18+ years of scaling industry-leading culinary brands and enterprise operations.

Executive Leadership

CEO/COO operational steering, business scaling, corporate strategy, and investor partnerships.

F&B Concept Development

Multi-brand creation, culinary R&D, recipe standardization, and rapid franchise rollout.

P&L & Financial Control

EBITDA optimization, robust cashflow control, COGS reduction, and budget forecasting.

ERP & CRM Architectures

Custom digital system development, supply chain streamlining, and integrated POS reporting.

Business Expansion & Franchise Strategy
Supply Chain, COGS & Opex Optimization
Quality Assurance & QC Mastery (ISO/HACCP)
People Development & KPI Management

Professional Experience

Track record of executive leadership and operational excellence across esteemed Indonesian hospitality & F&B enterprises.

Founder / CEO / COO (Multibrand)

PT Sinergi Kulinara Indonesia (Eatlabs Group)

Aug 2026 - Present

Brands: Dakpop Korean Chicken, Sambel Rame, Ego Chicken, Sedotine, Dought Tree, Sora Kage

  • Drive overall business scaling, strategic growth, and multi-brand portfolio management across cloud kitchens and outlets.
  • Oversee effective budgeting, financial projection plans, and optimize COGS & Opex systems.
  • Maintain and control comprehensive P&L, EBITDA, and cashflow performance.
  • Lead the development and implementation of integrated ERP & CRM digital systems.
  • Ensure operational excellence and top-tier product quality standards across all culinary brands.
  • Establish investor collaboration and partnership growth systems.
  • Direct comprehensive Food, Beverages, and Coffee product research and development.

Founder / Head of Operations / Head of Business Development

PT Royal Inti Nusa (Spill & Bites - MBU Group)

Dec 2023 - Jun 2026
  • Conceived and developed business concepts for flagship brands and outlets.
  • Spearheaded rapid growth expansion resulting in 3 Flagship stores, 3 Cloud Kitchens, and 1 Express Outlet.
  • Managed multi-division business processes, KPI frameworks, and strategic operational workflows.
  • Led people development initiatives, training programs, and talent retention strategies.
  • Directed F&B, pastry, and coffee product R&D to align with shifting market trends.

Area Manager

PT Richeese Kuliner Indonesia

Dec 2014 - Jan 2024

Regions: Sumatra, West Java, East Java, Bali & Nusra

  • Awarded Area Manager Growth Sales of the Year 2019; consistently achieved >100% KPI targets (2018-2019).
  • Directed comprehensive talent development and KPI committee: coached >30 Store Managers, >90 Floor Managers, 30 Crew Leaders, and >200 operational staff.
  • Achieved top ranking in Quality Control (QC) performance across regional outlets.
  • Implemented strategic COGS and waste management control systems, ensuring optimal inventory turnover.

Hotel Management System Consultant

Hotel Green Kamojang Resort (4-Star)

Oct 2013 - Mar 2014
  • Engineered multi-department integration systems spanning Front Office, Back End, F&B, Housekeeping, Finance, Purchasing, and HR for seamless reporting.

Operational Manager

Koffietijd Coffee Shop

Aug 2012 - Sep 2013
  • Directed concept design (Dutch Vintage theme), product positioning, pricing strategy, and operational team setup.

Store Manager

Cheers Grill & Chill, Dapur Penyet, Plate For Me

Dec 2010 - Aug 2012
  • Managed daily store operations, opening expansion teams, COGS/Opex control, and staff training.

Store Manager / Team Opening Manager

PT Ricebowl Indonesia (Bandung & Jakarta)

Aug 2007 - Jul 2010
  • Spearheaded new store openings, revenue generation, operational efficiency, and achieved top QC accolades.

Certifications & Standards

ISO 22000

Food Safety Management System

HAS 23000 / Halal MUI Assurance

Halal Product Assurance Standard

ISO 9001

Quality Management System

HACCP & GMP Standards

Hazard Analysis Critical Control Point & Good Manufacturing Practice

Food Handler Professional Certification

Certified Food Safety & Hygiene Practitioner

Excellent Service Certification

Hospitality Guest Satisfaction & Standards

Education

Senior High School Of Tourism YPPT Bandung

2003-2004

Hospitality & Tourism Major

Foundational culinary arts, hotel operations, and tourism management training in Bandung, West Java.

Key Distinction

Awarded Area Manager Growth Sales of the Year 2019 at PT Richeese Kuliner Indonesia; consistently achieved >100% KPI targets across national regions.

Let's Connect & Collaborate

Available for executive leadership roles, strategic F&B consulting, franchise scaling, and advisory partnerships.

WhatsApp

087782699559

LinkedIn

Willy Permana
Based in Bandung, West Java, Indonesia — Ready for Nationwide & Global Projects